Shropshire-based Edgmond Foods is hoping to capture a bigger slice of the premium quiche market with upmarket products under its new Crimp and Pring brand. The initial range consists of seven lines and is available in Makro.
Nytol TV, press ads
GlaxoSmithKline consumer healthcare is supporting its sleeping aid brand Nytol with a £1.5m marketing campaign. It focuses on the full range and includes a six-week national TV campaign, reinforced by a national press ads.
Drink light Chai
Drink Me Chai has added a light version to its menu of instant Chai offerings. It contains only 0.1g of fat per serving and comes in individually wrapped 20g sachets priced at 39p.