Irn-Bru pitches in

Soft drinks producer AG Barr has secured a £3m three-year title sponsorship deal with the Scottish Football League for its Irn-Bru brand. The deal will officially begin at the start of the season on 4 August.

Ricola sampling

Herb-based confectionery supplier Ricola is investing £100,000 in a 30-day sampling programme through September to boost the brand's profile. Consumers will also have the chance to win a trip to Switzerland.

Healthy addition

Warburtons has added a 400g Oats loaf to its Healthy Inside range. The new bread variant, which will be supported by sampling activity, will be available from this month, priced at 89p a loaf.