A sampling campaign for Bacardi-Martini is set to roll out at the BBC Good Food Show in Birmingham at the end of this month. The campaign lets consumers sample three mixes of Martini and offers tips.
Grant's on airwaves
Grant's, the blended Scotch whisky distributed by First Drinks Brands, is sponsoring Classic FM throughout December to talk directly to target consumers. The campaign will include in-store promotions and gift cartons.
Thwaites unveils logo
Brewer Daniel Thwaites has unveiled a new logo to help celebrate its bicentenary. The logo retains many of the old features, including Shire horses.
Move to Manchester
Independent wholesaler Morgenrot Chevaliers has relocated to Manchester after 36 years in Bolton. Its portfolio includes German and Spanish beers, and wines from Spain, Italy, France and Germany.