Three of England’s star rugby players are to feature in press ads for Seven Seas SportFlex capsules as part of a sponsorship deal.

The campaign coincides with the Rugby Union World Cup, which kicks off in Australia on Friday (October 10). Ads in newspapers and health magazines carry the straplines ‘The art of staying ahead is to remain flexible’ or ‘One try and you could be converted’.

The brand’s sponsorship of Team England Rugby will continue until the Six Nations tournament next year.