Confectionery, soft drinks and snacks have long been a mainstay of the convenience sector offering, together accounting for 14.5% of total sales (ACNielsen Scantrack 52 w/e November 1 2003).
Despite aggressive pricing in the multiples this summer, the performance of the three categories was better in the convenience sector. Soft drinks grew by 20% in the 12 weeks to September 27, compared to 14% in the multiples. Within the snacking market confectionery achieved 7% in the sector, also outperforming the multiples. This contrasts with the 52-week period, in which confectionery growth was flat in convenience but increased by 6% within the multiples. The figures suggest consumers were purchasing their snacks and soft drinks more on impulse and convenience of location rather than on price.