The latest SNAP (snacking and prepared meals) survey programme conducted by Harris International Marketing shows that while more consumers are buying SNAP from c-stores and forecourts, opportunities exist to grow sales by a further £650m a year.
The survey reveals that 91% of customers are now SNAP buyers compared to 80% last year and 77% the year before and that the average SNAP spend is £3 on 1.5 items compared to last year’s spend of £2.75.
There has been no change since 2001 in the five top-selling SNAP categories. They remain: confectionery, crisps and snacks, sandwiches, bakery and savoury pastries.
However, Tom Fender, managing director of HIM, estimates that as much as £650m is being lost in potential sales on the top 10 categories due to patchy availability and out-of-stocks.