The Federation of Wholesale Distributors is all set for National Independents’ Day on Wednesday, June 1, with members keen to stock up on products to support the first national generic promotion for independents.
Money-off coupons for brands such as Coca-Cola, Heinz, Uncle Ben’s and Doritos were printed in yesterday’s (May 27) editions of the Daily Mirror and the Daily Record. Cash and carries have displayed giant posters and have been playing a special jingle to alert customers to the day.
About 10 million coupons, which can be redeemed at independent stores, will be in
circulation. Stocks of NID materials have been snapped up, with more than 2,500 independents calling the helpline for T-shirts, caps and balloons. By May 22, all 25,000 items had been cleared.