Independently owned stores will soon be easily identifiable thanks to a new sticker which will be available from wholesalers.

The sticker bears the message “My Shop Is Your Shop, Local And Proud Of It”.

Initiated by the Federation of Whole Distributors, the 210mm diameter sticker links stores into a generic PR campaign, focusing on the value of the sole trader or family business in the community.

The campaign, opening in national and local media in April, will lead up to National Independents’ Day on June 1.