Convenience stores are being urged to join National Walk and Shop Day following the success of National Independents' Week.

Last week's activities are being hailed a triumph, having been well supported by stores and suppliers despite the recession.

"We are being told anecdotally that sales and footfall were up during the week and although it's too early to give figures it looks like being the most successful event yet," said Alan Toft, chair of the My Shop Is Your Shop campaign, which organised the week's activities.

National Cuppa Day proved particularly popular because it allowed retailers to offer shoppers a free cup of tea and a biscuit.

Increased footfall was partly as a result of redeemable coupons printed in The Sun, The Scottish Sun and Liverpool Echo.

This year's event was also given national media coverage when Booker's retail director Steve Fox was interviewed on the Today programme on Radio 4 and Parfetts MD Steve Parfett was interviewed on Radio Five Live, presented by Nicky Campbell.

"There's a real appetite for good news stories about local shops and how shoppers are returning to them because of the value they can bring," said Toft.

Retailers should support National Walk and Shop Day on 16 September, which would highlight the environmental benefit of walking to local shops rather than driving to a supermarket, he added.