Sir; I enjoyed the feature on recycling. Industry needs to clean up its act. Newsprint and toilet tissue can all be made of recycled paper. Celebrities used in media advertising should be seen putting cans, paper and glass in their respective recycling bins. They should also pre-record voice-overs for shop tannoy systems advertising product and recycling facilities. What effect would well known footballers have on the waste stream if their image rights were fully harnessed during the World Cup and beyond. Are brand domination and social responsibility compatible? Given the Irish carrier bag tax, some legislative clout is needed. G Lund Girvan Ayrshire {{LETTERS }}