Retailers will now be able to receive higher rates of pay the more inserts they deliver, index-linked to the national minimum wage.
They need to register with Mail Newspapers, stating how many of its titles they deliver. Payments will then be made automatically. Rates range up to 6.6p per insert.
The deal so far only covers Mail Newspapers, which produces the majority of heavyweight inserts, although the National Federation of Retail Newsagents hopes other companies will follow suit.
The move follows Mail Newspapers’ agreement in December 2003, for the first time granting retailers payment for delivering inserts such as catalogues. NFRN president Peter Wagg said the deal gave home news delivery retailers an extra £200,000 per year.
He said the new arrangement would be worth “substantially more”, adding: “I urge all newsagents to register with their wholesaler and receive these deserved payments.”