Food from Britain has launched a speciality food website to give small and rural businesses the opportunity to develop online. The export consultancy says the internet is a key area for the sector. Simon Waring, marketing director at FFB, said: "The internet will make a considerable difference to speciality food businesses not only in transforming their potential customer base but also in how they market and distribute their products." The site, at www.speciality-foods.com, is designed around a traditional village high street. Retailers can set up an online "shop" with the help of non technical software supplied by the FFB at a cost of £199, plus VAT. Annual site maintenance costs £125. The offer is open to all regional food groups and members of the Guild of Fine Food Retailers. There are 19 stores on the site but according to Waring, "this is just the beginning". He said the next stage was to incorporate a system for trade buyers. {{NEWS }}