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Tesco has appointed one of the world s top digital marketing executives to spearhead its global digital strategy. Matt Atkinson, formerly chief executive officer of direct marketing agency Evans Scott Hunt, joins the supermarket giant as group digital and marketing officer.
Wrigley has named Daniela Campari as its new UK marketing director. She joins Wrigley in June from Coca-Cola, where she has held roles including global marketing director for sports energy and director of innovation in North America.
Carlsberg has unveiled a major revamp of its marketing strategy in a move that will see the lager brand's signature 'Probably' claim take a back seat outside the UK.
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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