Women's weeklies Woman and Woman's Own, are being supported by a £3m advertising campaign from the second week in April, which includes new TV and print advertisements, sampling and in-store activity. The nationwide TV campaign is aimed at driving the dual purchase of Woman and Woman's Own. Publisher IPC says that consumer research has shown the two brands are "uniquely entwined in consumers' minds", and hopes the campaign will further cement this buying behaviour. Sam Phillips, IPC Connect's marketing director, said: "IPC Connect is the clear market leader in the women's weeklies sector and our new campaign for Woman and Woman's Own marks a step change in marketing focus behind these titles." {{CTN }}