Mini-greenhouses are to be provided to primary schools across the Republic, with pupils given the responsibility of planting and tending their own herb and vegetable crops.
The company has selected 42 schools - two near each of its 21 stores - to take part in the scheme, which is due to get under way later this month.
Superquinn’s main fruit and vegetable supplier, Donnelly’s of north Dublin, will provide seeds and expertise. A company agronomist will supervise the projects and offer advice.
The initiative is the brainchild of Breda Gavin, Superquinn’s food and nutrition adviser, who says the aim is to get children eating more healthily.
“Irish schoolchildren are eating far less fruit and vegetables than they should be. We hope that getting them involved in growing vegetables will change their perceptions.”