A new two phase trolley ad campaign for Ambrosia Devon Custard running until the end of May targets the main household shopper with quirky messages. The first execution sees racing car numbers attached to the trolley sides with the inside sporting messages such as Shopper 5 needs it as soon as they get home' and Shopper 6 has forgotten what it's like'. The second features warning-style slogans such as Please remind me to get some custard before I leave the store', with an arrow pointing to a picture of an Ambrosia carton and this kind' underneath. Strategic business manager, desserts, David Lowes said the campaign was designed to stimulate sales by speaking directly to consumers at point of purchase. {{MARKETING - P&P }}