Promotions focus on products with appeal to a younger audience as most children start a new school year this week. They home in on food suitable for lunches and snacks during the school day and the theme follows through into cakes and biscuits, and snacks. There is increased activity in both of the categories and they enter the chart for the first time. However, soft drinks remains at the top of the chart. There is a similar increase in activity in confectionery and cereals, although less pronounced, and both categories remain outside the top 10. Both Nestlé and Cadbury contribute to the confectionery category and hold first and second place in the brand chart respectively. The fascia chart has been totally reversed and Safeway stands at number one, proving to be very strong in the household category. l Promotrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top four multiples. For more details log onto its web site: www.highway42.com/grocer {{GROCER 33 }}