PR Brands has linked its brand leading Irish whiskey with the style magazine Arena to produce a guide to what's in this summer. The Jameson Smooth Summer Guide 2001 encourages readers to slow down and open a bottle. The activity builds on the brand's What's the Rush' advertising line and furthers its appeal as a premium spirit enjoyed by style conscious adults. The link with Arena also features a reader competition with Jameson linked prizes. {{DRINKS }}