Genuine Jersey has launched a campaign to raise awareness of fresh foods from the island.

The Taste The Passion campaign will involve media advertising, posters and flyers featuring the faces of local producers. All products will also carry the Taste The Passion and Genuine Jersey logos.

Genuine Jersey chief executive John Garton said the campaign would highlight the provenance of Jersey foods at a time when they are most abundant. The aim was to ensure the island's produce was easily identifiable, he said.