Name: Philip Sims Position: Sales and marketing director Company: William Jackson Bakery The job: Sims' remit covers sales and marketing across the William Jackson Bakery range, including its new functional Nutribread brand, its "main brand to hang its hat on". He said: "I will be developing sales in all sectors, including foodservice, catering, European export markets and grocery multiples." He will also be guardian to the 150-year-old reputation of the family business. Background: Before joining the bakery industry, Sims spent 20 years in the motor trade, finally as sales and marketing director for Wincanton. He has held a senior plant bakery position at Frank Roberts & Sons for the past eight years. Sims said: "William Jackson is not only a bakery business. It is a large and diverse group which includes Triton Foods." {{PEOPLE MOVES }}