Name: Andy Edge Position: Marketing director Company: Holsten UK The job: Edge takes on full strategic control of the Holsten brand in the UK. "It's a great agenda ­ Holsten Pils has been restored to health and I'll be looking to continue building brand equity," said Edge. "The next year is going to be a very big one for Holsten Pils." There is scope for the brand to grow in the major multiples, where PPL brands such as Stella Artois and Budweiser dominate the fixture. The background: Joined as brand manager in 1997, having worked as a senior brand manager for St Ivel and for Kraft Jacobs Suchard as assistant brand manager on the Philadelphia brand. During his time at Holsten, he has developed and implemented The Fast Show TV ads, managed the on-pack promotion with HMV and was the driving force behind a year-long nationwide sampling campaign. {{PEOPLE MOVES }}