A wide range of initiatives has been planned by UDV across its portfolio to make the most of the winter sales peak for spirits. Bell's whisky is supported by a £6.5m budget which includes a new TV campaign called Jools, featuring Jools Holland. There will be a national six-sheet poster campaign across 1,300 sites outside Tesco, Sainsbury's and Somerfield outlets. Instore there will be price promotions and money-off deals on both 70cl and litre bottles. The UK's number one spirit brand Smirnoff vodka is backed by two ads, Makeover and RIP, which will be shown on national TV and cinema as part of a £3.4m package. The campaign will also be seen on bus sides from now until February. UDV will be spending £1m launching a new campaign for its leading gin Gordon's this month across radio and the press. It features the strapline You can only be truly great at one thing'. Support has already begun for the cream liqueur Baileys, on TV and in cinema. {{DRINKS }}