Bacardi-Martini is spending £700,000 on a new ad campaign for its premium packaged spirit Metz. It continues to use the judder imagery of previous initiatives but the theme has been changed. There are two ads, one featuring a woman, the other a man, both of whom feel the effects of drinking Metz. The Judder Man' of previous campaigns is no longer being used. The ad also highlights the fact that the taste has been changed to make the drink more refreshing. The ads will be appearing on C4, C5 and satellite from now until the middle of September. The slots booked are targeted at the brand's 18 to 25 year old consumers. {{DRINKS }}