Total retail sales in July increased by 1.8% on a like-for-like basis, and showed growth on a total basis of 4.3% compared to last year, according to the British Retail Consortium.
Although the figures from the BRC showed that food and drink sales did show some growth last month, it was at a slower rate than in June. Beer and ready meals slowed after the boost from Euro 2004 in June although there were good sales of wines and spirits according to anecdotal evidence. The BRC reported that instore bakeries did well, fresh vegetables and meat improved, but frozen foods dipped.