Obviously, it's no picnic, but if you managed to find a niche, the right look and message, and everyone along the chain thought you were on to a winner, just how would the process work? To find out, The Grocer enlisted the help of a design and advertising team, research company and retailer to come up with an fmcg product. Each week over the next month, we'll take you through the critical stages - from concept to listing - to give an insight into the tough world of launches and promotions, current thinking and techniques. The product's just for fun - but who knows, if the idea takes off, you might just see The Grocer brand extending from the news shelves! To kick off the series, Newcastle-based firm Design Group gets us off to a great start by coming up with the initial concept, product name and packaging. {{FEATURES }}