The Sun newspaper has linked with Kit Kat in a promotion designed to boost sales while flagging up a new confectionery display unit. Nestlé says that 83% of shoppers who buy a newspaper do not buy confectionery at the same time, and it reckons that by siting the new Kit Kat Breaking News units on the newspaper fixture, more consumers will pick up a Kit Kat with the morning read, boosting sales for retailers. To coincide with the launch of the units, a joint promotion with the April 25 edition of The Sun newspaper will include an eight-page supplement and a free Kit Kat Chunky for every reader. The unit is designed to help retailers make the most of tempting shoppers to pick up confectionery with their favourite read. {{CTN }}