Kwik Save is set to receive a second major cash injection in the next four weeks, The Grocer has learnt.
It is thought the second sum will help towards the rebranding of the entire estate with its new green and red logo, which experts believe could cost as much as £1.5m.
This week the retailer dropped thousands of glossy seven-page brochures through the doors of shoppers within an eight-mile radius of its stores, offering them the chance to enter a competition dubbed 'The Great Kwik Save Spring Bonanza'.
It is hoping to lure customers back with the promise of prizes, including a two-minute Trolley Dash worth £500.
Spot checks by The Grocer 33's shoppers this week revealed that the retailer managed to maintain availability over the all-important Easter weekend.
Chief executive Paul Niklas said: "We have seen a remarkable increase in sales over the Easter period, with suppliers back on board supporting the business. I am confident we are back on track."
A source close to the company confirmed that Kwik Save was to shut down 80 of its less profitable stores - almost a third of its estate - in the coming months, bringing its portfolio down to 148.