l Support the training of the next generation of managers l Provide consumer research in a depth that has not been available to the industry before l Assist the processing sector with master classes based on techniques used to achieve a step change in the car industry l Improve the basis of dead weight procurement for cattle and sheep l Roll out the Probe benchmarking technique which has been successfully pilot tested for different sectors of the supply chain l Roll out the metrics system for benchmarking livestock producers l Investigate feasibility of a centre for red meat excellence l Initiate value chain analysis in the red meat supply chain l Introduce Efficient Consumer Response (ECR) techniques down existing major retail and foodservice red meat supply chain {{NEWS }}