Brussels has unveiled proposals for Europe-wide labelling to help consumers choose higher-welfare meat and eggs.
The measure is contained in the European Commission’s Action Plan on the Protection and Welfare of Animals.
The five-year plan is designed to improve overall standards of animal welfare, and Commission officials believe improved labelling at retail level could be key to driving change.
The Commissioners say that consumers are increasingly concerned with farm animal welfare. The document states: “Consumers need to understand that implementing higher welfare standards could incur extra costs for producers and possibly higher output prices.”
Many consumers express a willingness to pay a premium and clear and detailed labelling about welfare standards could represent an effective marketing tool, it adds.