Of 358 meat and meat products examined, 110 did not provide an explicit statement of the origin of the product in line with the FSA’s guidelines, it was claimed.
The survey was conducted last year by labelling experts at Campden and Chorleywood Food Research Association.
A wide range of fresh and processed meat products were sampled from 60 supermarket multiples, discounters and convenience stores.
Richard Lowe, the MLC’s marketing director, said he was disappointed by the result of the survey. “All the evidence suggests that there are still cases of poor, inadequate and at times misleading labelling of meat products, especially processed meat products.”
Farmers’ leaders are also particularly concerned by the use of tertiary brands.