The company said the new format was part of a move to fulfil the demand for ‘no-touch’ products, born out of research which showed consumers were
eager to do away with the need for using bowls or spoons unnecessarily. The squeezy container also keeps the product fresher for longer.
Rolling out initially to Waitrose, the 330ml format will cost £1.49.
A spokesman said: “Everyone’s familiar with squeezy bottles for products like tomato sauce and mayonnaise and it won’t be long before there’s a similar acceptance of the no-touch solution for cream products.”
The UK market for crème fraîche is worth £18m, added the spokesman, with reduced fat products accounting for 60%.