Magazine retailer associations have rubbished calls in the Commons to banish lads' mags such as Zoo and FHM to the top shelf.

The proposal is made by Labour MP Claire Curtis Thomas in her Sexually Explicit Material (Regulation of Sale and Display) Bill.

Stefan Wojciechowski, head of news and magazines at the NFRN said: "This is overkill. Children can still see magazines even if they are on the top shelf."

He said that the NFRN's guidance on selling such magazines, published in March, was sufficient. "It suggests not displaying them at children's eye level and partially obscuring covers by overlapping issues."

John Lennon, MD of the ANMR, said: "If you have a small display, you may want to shift magazines to the top shelf. But if your fixture is larger, you could just shift them away from kids' titles."