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A campaign to boost exports of Northern Irish red meat to European markets has been launched. The two-year initiative aims to raise sales of beef and lamb in France, Italy, the Netherlands, Spain and Scandinavia. Dedicated marketing...
A promotion to boost sales of Quality Standard beef and lamb around Valentines Day achieved a 4.3% redemption rate among consumers, well above the 2% anticipated for such initiatives. The 'It takes 2' promotion encouraged shoppers to cook...
Farmers are being used as 'lamb ambassadors' in a campaign to boost sales of Scotch Lamb in Scotland. Quality Meat Scotland's Local Hero campaign in Scottish supermarkets will initially send in its own staff wearing Scotch Lamb-branded...
You won’t miss it when you give it; but patients could miss it if you don’t.
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
Packaging waste is a potentially serious reputational challenge for the emerging recipe box sector . We asked Hello Fresh, Gousto, Riverford and Abel Cole to set out their policies on the issue. Hello Fresh (Answers supplied by Patrick Drake, co-founder and head chef) ...
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