Lanes Health is kicking off its biggest ad campaign next week with a £2m push behind its new Olbas Powerflu.
The TV ad, directed by Cold Feet director Simon Delaney, will air across GMTV, Five and Five Life up until February. Lanes hopes to take on market leader Beechams with what is its biggest product launch to date.
The creative highlights how taking the new two-tablet treatment can target flu symptons and boost the immune system.
Created by Bray Leino, the campaign will be supported by an outdoor campaign on the London Underground, press ads in the freesheet Metro and PoS material in chemists.