The Food Standards Agency has launched a new website it hopes will encourage youngsters to eat a more healthy diet.

SmallSteps4Life has been officially rolled out following a pilot scheme in Kent in 2008, urging children to set themselves ‘challenges’ such as eating a healthy breakfast and exercising more.

“SmallSteps4Life is a unique project because it addresses healthy eating, exercise and emotional health,” said FSA director of consumer choice Gill Fine.

“We know the approach can really make a difference to young people. The [pilot] showed it made them feel fitter, healthier and more positive but, most importantly, they had fun.”

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