Condé Nast Publications is to launch a British edition of Glamour early next year, with a first year marketing spend of £5m. First published in New York in 1939, Glamour is a leading title for young women in the USA. With a circulation of 2.2 million and a readership of almost 11 million it is said to be among the most influential magazine brands in the world. The Italian version, launched in 1992, is now one of the three best-selling titles for women in the Italian market. A German edition will also be launched in Spring 2001. Glamour will launch with an editorial and business dream team'. The focus in Britain will be on mid-market fashion, beauty and features witha strong commitment to celebrity coverage. Condé Nast said that this "will be the most important launch into the women's magazine sector since 1988 when Marie Claire and New Women came into the market." Condé Nast md Nicholas Coleridge, said: "Over the past 10 years, Condé Nast has come to dominate the top end of the British magazine market. "In the States of course, Condé Nast has a significant position in this sector, publishing Glamour, Mademoiselle, Allure and Self. I am confident that Glamour can rapidly take up an equivalent position in this country." {{CTN }}