Dutch supermarket Laurus has axed plans to convert its entire store portfolio to the single Konmar store format and decided to focus on three formats instead. The about-turn follows intense criticism of the conversion strategy and its execution, which has been dogged by problems. Currently, just 121 stores have been rebadged out of 800. Under the new plan the Super de Boer and Edah stores will be retained. "In this way, the Konmar stores can further develop their market position, while Edah and Super de Boer offer the certainty of stable sales development and cashflow," the company said in a statement. Schroder Salomon analyst Matthias Reschke said the move was "far more sensible" than a strategy relying on a single format. The decision to retain the Super de Boer format was probably motivated by opposition to the conversion plans from management, speculated Reschke. "Many Super de Boer retailers have only recently converted to that fascia. They don't want to change again. Sales uplift at converted Konmar stores has also been below expectations." l Laurus has dropped plans to build 25 Konmar stores in Belgium. {{NEWS }}