Saxa has launched a nationwide on pack promotion to encourage trial of its premium rock and sea salt. Coupons giving 20p discount will feature on Saxa 750g table salt drums with an offer for a salt grinder gift pack. The promotion from mid November is timed to coincide with Christmas sales, traditionally 69% up in volume against summer figures. Saxa brand manager Vanessa O'Farrell said: "The speciality salt market has low awareness and therefore offers huge opportunities for incremental growth." {{P&P }}