In the wake of the Competition Commission's disappointing final report into the grocery market, surely the time has come for the government to appoint a food and drink supremo to protect our country's food culture from the power of the giant supermarkets. The Commission is solely concerned with those elements of competition in grocery that impact adversely on consumers. It has no interest in the impact supermarkets have on British farming, food miles or the loss of indigenous foods. The Commission ignored the reasons we have lost half our dairy farmers along with most of our regional apple orchards in a little more than a decade. Now, British pig farmers are shutting up shop in droves. Supermarkets may provide consumers with a wide choice of food at cheaper prices but their buyers show little concern for any medium to long-term damage their harsh pricing regimes and stringent quality control regulations have on our food industry. We need an independent food ombudsman capable of taking a broader, more measured view on the best strategy for food and farming and powerful enough to act accordingly. With rapidly increasing grain and other raw material prices and a switch in emphasis towards farming for biofuels, any additional pressure on farmers and food producers to artificially hold down prices for the benefit of short-term, profit-motivated supermarkets could well prove devastating. At all costs, we must preserve a sustainable food production infrastructure for our grandchildren.