But kids are fickle and their tastes change, they also want to be entertained — just slapping on a label isn't enough. Find out in this week's issue of The Grocer magazine just what makes a successful licence.
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2011-10-07T00:00:00Z
Weetabix has launched a new app to encourage kids to interact with their cereal packs at breakfast. Weetakid takes youngsters on a journey to another galaxy to help the Weetakid character rebuild his world.
2011-10-04T11:58:27.290Z
M ller has teamed up with big-name Hollywood animators including Warner Bros and Universal Studios to launch a new 20m ad campaign starring a host of famous cartoon characters.
2011-10-03T12:34:00Z
Velvet is ditching the ‘baby MD’ character from its from adverts, as it looks to reposition as an ‘ethical luxury’.
2018-05-03T10:05:00Z
With their wealth of farming knowledge and expertise on nose to tail butchery and native breeds, it quickly becomes clear
2016-08-16T16:48:00Z
You won’t miss it when you give it; but patients could miss it if you don’t.
2016-08-05T11:48:00Z
The global grocery sector has few rivals when it comes to sheer size, growth rate and appetite. Here are the players leaving the rest of the competition behind
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