Israel’s citrus industry is planning to extend the development of registered Jaffa branded varieties of easy peelers through the licensing of non-competitive growers in South and Central America.

A similar deal has proved to be successful in South Africa, providing the year-round continuity of the brand demanded by supermarkets.

Under an agreement, currently being hammered out, Israeli growers will get a royalty of $1 per tree and around $25 a tonne for fruit sold.

Meanwhile, next year the Citrus marketing Board of Israel will operate under new conditions, becoming the representative of the citrus sector under a new agricultural production board. It will retain ownership of the Jaffa brand.

After a period of stagnation in Israeli production, more than 600 hectares ranging from shamoutis to easy peelers have recently been planted.