Adnams has unveiled new packaging for its off-trade brands Suffolk Strong Bitter and Broadside. The new SSB branding ­ across bottles and cans ­ features the Southwold lighthouse to reinforce the image of its Suffolk roots. The branding on the bottles of Broadside will feature the same sailing ship icon as on the on trade pump. International brand consultancy Design Bridge, which redesigned the packaged products, also revamped Adnams' on-trade brands and corporate identity earlier this year. {{DRINKS }}