The Lion Quality mark, a familiar sight on egg boxes, is to reappear on the shells of eggs. Following a £4m vaccination programme against salmonella enteridis, the British Egg Industry Council is confident the Lion Quality scheme offers UK consumers some of the safest eggs in the world. "We are determined to restore British consumers' confidence at a time when eggs have also received a clean bill of health when it comes to cholesterol," said BEIC chairman Andrew Parker. He was referring to an authoritative US study that blames saturated fats for raised blood cholesterol levels and absolves dietary cholesterol. Later this year, eggs will be the subject of a £4m generic promotion, developing 1999's Fast food and good for you' theme. Last year's activity, which included TV advertising, is credited with having helped to stabilise egg consumption, in decline for some years. {{NEWS }}