New Lion Quality eggs consumer research indicates record levels of awareness for the ‘Make a Meal out of Anything’ TV campaign and the Lion Quality logo, said the British Egg Information Service.
The research, conducted among 1,400 consumers throughout the UK in July, found best recall of the Lion egg campaign among consumers in the Central region (76%), where TV ads were concentrated. Consumer awareness of the Lion was 81% among all consumers and 87% in the Central area.
The Lion again proved the most recognised standard, followed by Assured Food Standards’ red tractor at 30%.
BEIS chairman Andrew Parker said: “The Lion campaign is increasing consumer awareness both of the benefits of cooking with eggs and of the Lion mark.”