IPC TX has launched a £2m advertising campaign to support its new-look TVTimes. This significant investment brings TVTimes back onto television screens for the first time since 1998. Focusing on the core proposition "Nobody Get You Closer to the Stars", the 30-second commercials feature TV celebrities Claire King (Emmerdale and Bad Girls) and Simon Shepherd (Peak Practice) The regional campaign began this week across a wide media spectrum, which includes television, magazines, direct mail, point of sale and radio. Philippa Brown, group marketing director, says: "This campaign will help consolidate and grow our position in the market." {{CTN }}