The brand runs alongside the Farmshop Home Delivery scheme which supplies local food to people in the East Midlands. Both aim to cut down food miles, boost the local economy, and raise the profile of the local food industry.
The newcomers, Sherwood Forest pork in honey and ginger and Heywood Oaks sausage spiral in BBQ sauce, join offerings such as Nottinghamshire wild rabbit pie. Packaging aims to highlight the products' local provenance. All are sold through local retail outlets.