Ice cream manufacturer De Roma aims to boost its market share by expanding its ice lolly portfolio. Three new multipacks will hit shelves first. They include: Rocket Pops triple flavoured ice lollies in bright, space themed packs (rsp: 99p); Kool Dudes mini push up fruity water ice in lemonade, orange and raspberry flavours (£1.29 for a six pack); and Vimto Chiller (£1.49 for a four pack). Commercial director Steven Wetherby promised instore activity and said the launches marked "the first in a series of new product activity". {{P&P }}