Roche Products is in full swing with an ad campaign for its new energy product Supradyn Recharge. It is spending £5m to promote the multivitamin brand which launched in the UK in September. The product claims to be an energy supplement that recharges vitamin levels, and claims to be longer lasting than the short-term boost given by energy drinks such as Red Bull. The TV campaign has broken in the central region this month and will be rolled out across the UK in the new year. {{P&P }}