Campari is running a new press ad campaign with a more masculine feel in a bid to shake off its 1970s Lorraine Chase image. Two new ads ­ through Campari's agency Red Grey ­ break in men's magazines, style titles and weekend supplements from the middle of this month and run until the end of October. Lisa Whalley, group brand manager, First Drinks Brands, said: "This print campaign builds on the latest TV ad Burglar' to erase the old image and establish Campari as a stylish masculine brand with a unique bitter taste." The ads work in line with the Red Bitterness theme used in Campari's international advertising. {{DRINKS }}