Lever Fabergé has signed up Sex and the City star Sarah Jessica Parker as the new face of its Lux soap advertising campaign.

The new campaign called ‘Brings out the Star in You’ will break in cinemas and on TV in May.

Lux brand manager at Lever Fabergé, Jo Mason, said: “Sarah Jessica Parker has been chosen as the face of Lux as she epitomises the modern Lux woman - women who simply love being women, those who seek heightened femininity and those who love the world of beauty and are looking for accessible and affordable luxury.”